What are Keywords in Search Engines?
When you open a search engine, be it Google, Yahoo or bing there is always something you type in the search bar and then click on the search tab, basically that ‘something’ would be Keywords. Those are the words(or phrases) that Google searches among all the websites that have been ranked and displays results accordingly.
Let’s take an example to understand better:
Here “running shoes for women” is the keyword and the search engine I have used is google, likewise you could use yahoo or bing(Google is the search engine used more often by the masses).
What are the keywords for my site?
Assuming you have your own niche specific website, while writing content for this website you need to target certain keywords for every post.You need to choose your titles such that it gets ranked for under a specific keyword in Google which would, in turn, lead to traffic and sales.
In order to get your posts ranked in the search engines, it is important to create posts that target a keyword. How do you do that?
As a beginner, it is important to understand that your headings need to target a keyword which helps you get ranked in Google. Usually, I focus on targeting just one keyword in my posts and that is in the headings and the first paragraphs of my post(preferably the first line).
Yes, it is as simple as that. You don’t need to keep targeting keywords in every single line of your content. Using it in the title of your post and then once in the first line of the first paragraph is enough for your content to get ranked!
Why take a low Hanging keyword ?
This concept took me a little time to understand as well, for this let me give you an example, let’s say my keyword here is ‘Nike Shoes’ now lets see what results I get in my keyword research tool.
Okay here I have a screenshot of my top 5 searches and as you can see the term ‘Nike shoes’ has an average search of 289417 per month which is pretty huge but I would actually say it is a bad keyword to go for even though it has the maximum number of searches!
It goes by the low hanging fruit concept- From a tree, would you pick the fruits that are hanging closer to the ground or the ones that are on the top? Obviously the answer being the one closer to the ground.
Similarly here, since there is too much traffic and a lot of competing websites which is 206, you would rather choose another keyword with low competing sites for it.
Taking the keyword ‘Nike shoe prices’ even though it has an average search of 80 in the search engines, the number of competing websites for that keyword is 54 which is pretty low! I would select that keyword since it is better to rank for this keyword and get 14 visitors per month than to use the first keyword and get none at all!(due to the high competition)
When you are out of Keywords!
This happens quite often to many people and when I was starting out with affiliate marketing this happened to me very often in my niche! So you don’t need to feel that this is the end of your website or you probably have nothing to write about because you can always use the Alphabet Soup Technique which would come handy then!
This is how it works:
You type your keyword ‘running shoes for’ and then go about typing letters a,b,c,…..go on and see the suggestions that come up !
This would give you a list of never ending keywords to write about and you could easily have a lot of content for your niche specific website.
Best Keyword Analysis Tool
To be honest I have tried most of the keyword tools out there and not a single one of them are good and often I just end up getting annoyed! I personally use Jaxxy and I highly recommend it to you, since I have personally used it and seen the results.It is accurate, reliable and even comes with other features apart from just keyword research.
You can create a trail Jaaxy account( which is free) in a few seconds and start trying out all the techniques that I have spoken about above. The free trail account has only up to 30 free searches, so that is a bummer.You can however upgrade yourself for $19 per month which according to me was pretty cheap and value for money as you would realize from your free trail account that it is worth every bit of your money.