This is a review of another beauty and skincare MLM company, Beautycounter. A common niche in the MLM world, beauty products do not seem to be out of demand.
You might have come across this review after a family member or a friend approached you and told you about its products. How well they perform and how they are not like any other beauty products.
Then they started saying that you too can make money with them. So now you end up researching whether that is true or not.
First of all, good for you. That is great of you to look into the said “opportunity” first before jumping into conclusions.
Let me put it here first, Beautycounter is not a scam but it certainly has some components of a Pyramid Scheme. As for every MLM company out there, the true source of money is not from selling their products and that is why your friend wanted you in.
In this review, I will further explain the ways of how Beautycounter and most MLMs work. We will get into detail on what business they really offer and I will give you suggestions on what better path you can take to succeed.
Let’s dive in!
Table of Contents
What is Beautycounter?
Beautycounter is obviously beauty and personal hygiene company that was founded by Gregg Renfrew in 2013. It did not open its business up until 2016 though.
Their headquarters is in Santa Monica, California and have Bryan Wolf, Candice Kislack, and Margo Brunelle Fooshee as their management team.
Ms. Renfrew started noticing the ingredients of the products that she uses. She started an initiative to make products that will contain zero harmful ingredients.
So the ingredients that the company uses is what sets them apart from other beauty and hygiene products – or at least that is what they claim to be. You might have encountered a lot of business or product distributors that pitch the same to you.
This is a pretty common way of selling products, especially in MLM companies. Beautycounter came up with a “Never List” where they put all the harmful chemicals in common beauty products on that list and claims that they never put those on their products.
The company is a well-established MLM and has received positive customer reviews. It has an A+ rating from the Better Business Bureau.
That is a high rating for an MLM company and that indicates that they are not a Pyramid Scheme. They also sell legit products that Pyramid Schemes do not do.
Beautycounter Product Line
Beautycounter products include different skincare products, makeup, personal hygiene, and others that they sell. These are pretty common in MLM companies so you might be wondering how come they are succeeding.
Here is a list and a brief explanation of each of their product line:
1. Skincare
- This includes makeup remover, moisturizers, sunscreens, cleansers, and exfoliants.
- They have more unique products under skincare that includes lip conditioner, facial masks, day and night creams, and mist.
- The price range is $17 to $188.
2. Makeup
- Includes foundations, powders, concealers, tinted moisturizers, etc.
- It also includes Beatycoounter’s color palette, lipstick, blush, and bronzer for some colors.
- It also has makeup brushes and makeup removers.
- The price range is $22 to $150
3. Bath and Body
- Beautycounter offers different products for different customers.
- Includes moisturizers, beauty balms, body scrubs, and body butter.
- It also comes with cleansing bars, sunscreen lotions, body washes, and hand creams.
- The price range is $15.30 for a bottle of hand cream and $188 for the whole set.
4. Counterman
- This is a unique take of the company to cater to men in this niche. Not about the beauty products but hygiene.
- This includes exfoliating cleansers, facial lotions, toner pads, and shaving creams.
- It also includes body wash, body bar, and beard oils.
- Price range is from $19 to $188
There are so many other MLM companies that sell these kinds of products so you should take time to read reviews on what they mentioned that they can do as well as the things that they did not mention.
Beautycounter does not have a flagship product meaning it does not have the gimmicks to entertain a customer with a unique product.
Beautycounter Compensation Plan
Just like any other MLM company, Beautycounter offers the opportunity that you will earn money by selling their products. That might be true but not all of it, you see the main income-generating tactic by MLMs is to recruit more and more people.
You earn commissions for every person under your downline so that means that you get more money when there are more people in your downline. To simplify this, you get a percentage of the total sales of the people that you have recruited.
Here is Beautycounter’s compensation plan simplified:
1. Retail Commissions
- This is the percentage you get from the total personal volume of each of the people in your downline and your clients.
- You get 25% of the retail commission from the sales of your downline and your clients.
2. Personal Sales Bonus
- If you generate enough personal volume sales, you earn this commission.
- Depending on the personal volume of sales, your bonus goes higher.
- When you generate 750 to 1499 personal volume sales, you get a 5% bonus.
- When you generate 1500 to 299 personal volume sales, you get a 7% bonus.
- When you generate more than 3000 personal volume sales, you get a 10% bonus.
- Personal orders and starter packs are not included in your personal volume sales.
3. Override Commissions
- These are the commissions you earn straight from your downline.
- For example, you get a 9% commission as a manager for every 250 qualified personal volume sales that your downline makes.
4. Frontline Business Builder Bonus
- This is a bonus that you earn by helping your team earn a target qualifying volume.
5. Director Generation Overrides
- You earn this commission when you rank up as a director.
The different ranks of Beautycounter are as follows:
- Consultant
- Senior Consultant
- Manager
- Senior Manager
- Director
- Senior Director
- Executive
- Managing Director
Reach a certain rank and your commission goes higher.
How to join Beautycounter?
In most MLM companies, you are required to buy a starter pack and a one-time fee to become a member or a distributor.
For Beautycounter, you need to pay a one-time fee of $29 to become a Band of Beauty Member. When you become one of the Band of Beauty members, you get to enjoy free shipping of all orders worth $100 and 10% credits on all applicable orders.
To become a consultant, you need to pay $98 for their starter pack that includes:
- Replica of their consultant websites
- Access to your back office
- Training materials that educate you on their products
- 2 Beautycounter products
- 25% discount on their products.
You will also pay $50 annually. Beautycounter says that they require this payment for the maintenance or upgrade of your website, your business report, tracking, and more.
There is no monthly sales quota but Beautycounter requires you to sell $1200 worth of products with at least $250 of that coming from New Volume or from people that have never purchased from you before. You need to get to that goal within six months.
You should reach that requirement or you would not be able to earn any commission at all. That sounds a little unfair to me.
This forces most consultants to buy the products that they have ordered that were not sold within those 6 months.
Pros
1. Great products
- Beautycounter uses safe ingredients in their products so you can assure that they work well without damaging your skin.
- This is a great opportunity for you to pitch your products to new customers.
- You can show them a list of harmful chemicals in common products and say that the products you are selling contain none of those.
2. Good product Reviews
- There have been a lot of reviews about Beautycounter and they are mostly positive.
3. The products they sell will never get old
- This simply means that beauty and hygiene products are always on demand and you can sell products with unique twists to engage with people.
- No matter how bad the economy will go, the beauty business will always be there as people are always looking for something to make them feel good or (especially) look good.
4. Beautycounter is a transparent company
- They have released an income disclosure statement.
- This means that they tell you how much you can potentially earn so you would not have to figure it out by yourself.
Cons
1. Their products are Expensive
- Maybe it is because of the high-quality and safe ingredients that the products of Beautycounter are way more expensive than other products with the same benefits.
- You can find other products from different websites that are sold for almost $90 less.
- So that may not look good for a niche with hundreds to thousands of competition.
2. The business is limited to American and Canada residents only
- Beautycounter has not been around for long so they have not established branches for other countries.
- The company is available in America and in Canada only so do not bother joining if you are from another country.
Would I recommend Beautycounter to you?
No. the reason is that it is an MLM company and you are more likely to fail in that business than succeed. This, for me, is the biggest con and red flag of Beautycounter.
But they are not a Pyramid Scheme, right? Right. Beautycounter is not a pyramid scheme but they do have the components of one. They recruit more and more people to earn more money.
Distributors often end up ruining personal relationships as they are forced to recruit the people who are closest to them. I would not risk that if I were you.
Beautycounter, as transparent as they claim to be, still hides some secrets. For example, they say that they do not have a monthly quota but if you dive in deeper, they do have a quota for every 6 months.
That is basically the same as having a monthly quota. You need to sell at least 95 foundations every month! That seems like a lot of hassle on your part.
Conclusion
Joining MLM companies, including Beautycounter, is a high-risk, low-reward opportunity. You see, you are forced to invest money and time and effort on the business first and you just risk losing all that money in the end.
One thing I also found in most MLM companies is that they encourage people to work from home by giving them a website to sell their products on.
The issue about this is that they do not teach you to direct targeted traffic on your website. Targeted traffic is one of the key elements that make a website succeed.
It points out the right words to people who search specifically for what you offer and then direct them to your website. MLM companies just give you the website and leave you there with no knowledge of how to make it work.
There are several ways to make money online and Multi-level Marketing is not the best out there. My suggestion is that you take a chance on affiliate marketing.
Affiliate marketing lets you work on your website and encourage people to engage in products and then you earn money just by promoting.
Wealthy Affiliate is a kind of affiliate marketing that gives a step-by-step guide on how to make your online business work. Yes, that includes teaching you how to direct targeted traffic.
You just need to pay a very small amount of $19 a month to get started. That is the easy part though, as all business requires your time and effort in order to succeed.
Wealthy Affiliate makes that job easier for you. Unlike MLM companies, Wealthy Affiliate gives you all the right tools and you would not feel like you are risking too much time, effort, and money.
If you join Wealthy Affiliate today, you get a seven-day FREE trial and you can continue learning with the monthly payment. By 3-6 months of learning with Wealthy Affiliate, you and your business would have generated enough investments for you to start earning money.
I have been helped by Wealthy Affiliate and it continues to help me to this day. You can always improve your business with Wealthy Affiliate.
It has been proven to help me and millions of other people around the world. Maybe now is your time.
You will also get my personal comments in order to make your online business better.
Join Wealthy Affiliate today and get a 7-day trial for FREE
If you have any experiences with BeautyCounter then do share it in the comments below!
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